← All projects

OrquestraNovo Traço

An orchestra that plays with urban music artists, with an identity born from the music score and the parent brand's stroke.

Client: Novo Traço
Year: 2025 — 2026
Role: Art direction
Scope: Symbol, visual identity, events and apparel

Visual guidelines

The orchestra's identity derives directly from the parent brand, with targeted adaptations for its context. White space gets more weight, with mostly black on light backgrounds, a visual reading that recalls a music score: clarity, elegance and room to breathe.

The symbol came from observation: the team already called the orchestra “ONT” on their own, and the acronym was officially adopted. The letters physically lean on one another, like the instruments of an orchestra, where none plays alone.

Palette03 colors · HEX · RGB · Pantone

My Soul

HEX
#020305
RGB
2 3 5
Pantone
19-4010 TCX
Cloud Dancer

HEX
#F0EFEB
RGB
240 239 235
Pantone
11-4201 TCX
Illuminating

HEX
#F6EA60
RGB
246 234 96
Pantone
13-0647 TCX

Typography02 families

Family: Roslindale Display Narrow
Use: Headlines and names, with the refinement of a concert program
Style: Narrow display serif
Weights: Light, Regular, Medium, SemiBold

Family: Margem
Use: Body copy and small details
Style: Sans serif
Weights: Medium, Bold, Extra Bold, Black

Orquestra Novo Traço business cards in yellow and cream, with the ONT symbol and team names in a serif

White sweatshirt with the ONT symbol embroidered on the chest

Black sweatshirt with a large ONT symbol on the back

Musician in a black sweatshirt with the ONT symbol on the back, at a rehearsal with a violin

In the ecosystem

The Orchestra is one of the sub-brands of the Novo Traço group. The handmade stroke remains a central element in the logo, the symbol and the applications, which keeps it unified with the rest of the group and preserves the brand's authorial character.

Next project NT Records →