NT Records

To exist so that the music born on Novo Traço's stages and in its studio stays accessible after the lights go out, at the scale the long run demands.

The label keeps the group's stroke but swaps brush and pen for spray paint, gaining urban edge and texture. Straight lines work as a structuring grid and bring the seriousness of a solid brand.

A lean palette of black, blue and white balances authority and trust, and leaves the spray stroke as the hero. Univers Next Pro carries all of the typography: the same family as the parent brand, used here with more rigor and less weight contrast.

The product line takes the spray stroke into apparel and accessories. The painted record becomes a large print on the back of the T-shirt and on the tote bag, while the hoodie and the bottle are signed more quietly, with just the symbol and the stroke.

NT Records is the sub-brand of the Novo Traço group dedicated to releasing and keeping the artists' catalog alive. It inherits the group's stroke and signs it “by Novo Traço”, but has a voice of its own, more urban and more institutional at the same time.