LatinJazzBrazil

The visual concept for LatinJazz Brazil comes from recognizing a sound that belongs to Brazil. The identity expresses this through vibrant colors inspired by Tropicália, textures, strokes and expressive compositions that reflect Brazilian energy.

Just as Latin jazz itself is built on cultural encounters and crossings, the visual world explores contrasts, rhythms and layers of graphics to create an aesthetic that is alive, diverse and always in motion.

A hand-drawn logo with organic strokes that reflect expressiveness, movement and dynamism. Its variations for animation explore abstract elements inspired by music, such as musicians, faces, musical notes and other symbols.

The palette is built from vibrant colors that speak to Brazil's tropical, expressive and plural spirit. Yellow, green, pink, blue, white and black live side by side in contrast, like layers of the same collage.

The colors come straight from the system of Novo Traço, the project's parent brand, which keeps the two worlds connected.

Univers brings versatility through its wide range of weights, organizing dates, names and information with clarity. Margem adds warmth, lightness and a Brazilian feel to the copy.

LatinJazz Brazil is a project by Novo Traço. It shares the parent brand's colors, Univers, Margem and handmade gesture, but gains its own vocabulary of collage, sun rays and crumpled paper, designed to move on social media, on screens and in the street.