Aquarie

Aquarie is a beachwear brand born in Santa Catarina, in southern Brazil. In a market where beachwear tends to follow the same tropical aesthetic, the brand needed something different: a more sophisticated touch that would position it a level above, with a personality of its own.

The reference came from the beaches of southern Italy: the colors, the stripes of umbrellas and deck chairs, the patterns and illustrations of a classic Mediterranean summer. The result is a brand with memory and elegance, one that moves away from the obvious tropical look without losing the lightness of the beach.

The high-contrast serif logotype gets curves that recall the movement of water, like the bar of the A and the tail of the Q.

A set of single-color, engraving-style illustrations builds the brand's world: shell, seahorse, boat, palm tree, beach umbrella, deck chair, coconut and a window to the sea. They work alone, as symbols, or together, as a pattern.

A summer palette: sand as the base, sun yellow, aqua green, deep ocean blue and coral red, which brings energy and shows up in the stripes and details.

Royale Couture Serif, a classic all-caps serif, appears in the small details and reinforces a tailored tone. Lato, a clean and legible sans serif, carries body copy and headlines.

On the hang tags, the vertical logo and the shell cropped by the edge make a pair. On the tote bag, the coral stripes become a print and the embroidered label signs the piece. On Instagram, the shell alone is enough to recognize the brand.