Zouti
A social media template system that turns product features into posts that feel like launches.
- Client
- Zouti
- Role
- Design
- Scope
- Social media templates, visual system and product scenes
Context
Zouti is a sales platform for digital creators: checkout, installments, members area, app, refunds, pixel and integrations. Lots of features to communicate, and all of them had to sound like the same brand.
The challenge was to create templates the team could replicate quickly while presenting each feature with the weight of a launch.
System
Every post starts from the same base: a near-black background, frosted-glass surfaces, a lime-green light coming in from the edge and a widely spaced all-caps tag naming the feature. The headline, in Space Grotesk, gets a white-to-gray gradient that adds depth without another color.
Instead of generic illustrations, the product's own interfaces take the stage: sales notifications, the metrics dashboard, the members area and the refund flow. The product becomes the image.
-
Zouti Green
- HEX
- #E4FF00
- RGB
- 228 255 0
-
Lime Green
- HEX
- #BCCF1C
- RGB
- 188 207 28
-
Light Green
- HEX
- #D7DF75
- RGB
- 215 223 117
-
Graphite
- HEX
- #141414
- RGB
- 20 20 20
-
White
- HEX
- #FFFFFF
- RGB
- 255 255 255
Space Grotesk
Inter
Results
A set of templates with clear rules for color, type, light and composition, ready to take on new features without reinventing the layout. Each post presents a single idea, and the whole feed reads as Zouti.