Funnel Builder
A brand and a launch visual system to train Brazil's first generation of sales funnel builders.
- Client
- Bilhon
- Year
- 2024 — 2025
- Role
- Head of Design: brand and launch direction
- Scope
- Symbol, icon, visual system, pages and ad creatives
Context and challenge
Funnel Builder is a training program for professionals who build sales funnels in the digital market. I created the brand and directed the design of the launch: a large volume of assets, pages and ad creatives produced in a short time, all of which had to read as one thing.
Concept
The symbol is an F drawn from an inverted triangle: the shape of a funnel. Its construction on parallel diagonals creates a sense of movement and flow, the same idea as a customer moving forward step by step. In 3D, with petrol-blue reflections, the symbol became the hero of the campaign.
Launch system
A dark system, with blue light and yellow accents, organizes everything: sales page, bonuses, social ad creatives and the app icon. The funnel and bonus cards follow the same grid and treatment, which let the team produce at scale without losing consistency.
-
Deep Black
- HEX
- #030A09
- RGB
- 3 10 9
-
Graphite
- HEX
- #0E0F0F
- RGB
- 14 15 15
-
Night Blue
- HEX
- #002D51
- RGB
- 0 45 81
-
Light Blue
- HEX
- #5BBED9
- RGB
- 91 190 217
-
Bonus Yellow
- HEX
- #FFDE37
- RGB
- 255 222 55
-
Ice White
- HEX
- #F0F2F8
- RGB
- 240 242 248
Funnel Builder
Results
The brand and visual system supported a launch that brought in R$ 30 million, with an in-house team of three and freelance designers under my lead.